2008 July « Interactive Marketing Cafe

Archive for July, 2008

eTailers Taking the In-Store Shopping Experience Online

July 6th, 2008
Posted in the good, bad and ugly

There’s a trend among eTailers from Amazon.com to Safeway to emulate the in-store shopping experience with features such as shelf display and product carousels. Shelf shopping is visually more appealing than traditional category browsing and attempts to engage with the customer as you would in the store. Despite the cool design it will take three [ READ MORE ]

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